Tinka Krüger Joins KCG in September 2019
16th September 2019
Tinka Krüger joins the Kiel Centre for Globalization as a KCG Fellow in September 2019. She is also a PhD researcher at the Department of Marketing of the Kiel University. Krüger is working on a new DFG project “Me, we, and them: A context-sensitive model of social and vicarious consumer animosity (ME-WE-THEM)” that is led by Prof. Dr. Stefan Hoffmann (KCG Co-Head and Kiel University).
Krüger holds a Master’s degree from the Kiel University with special interest on marketing and supply chain management. Her research interests lie in cross-cultural marketing and consumer psychology.
Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains
Experimental studies of moral responsibility in global supply chains
Modelling economic and social dimensions of global supply chains
Global supply chains, environmental regulation and green innovation
Further KCG Projects
