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Tinka Krüger

KCG

PhD Researcher, Kiel Centre for Globalization
Chair of Marketing, Christian-Albrechts-University of Kiel
Email: krueger@bwl.uni-kiel.de

Research Interests:

  • Intercultural Marketing
  • Consumer Psychology

KCG Workshop to be Held on Nov. 20, 2019

19th November 2019
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The Kiel Centre for Globalization (KCG), a Leibniz ScienceCampus founded in October 2016, evaluates with its interdisciplinary research agenda the proliferation of global value chains as an important aspect of globalization[...]


Tinka Krüger Joins KCG in September 2019

16th September 2019
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Tinka Krüger joins the Kiel Centre for Globalization as a KCG Fellow in September 2019. She is also a PhD researcher at the Department of Marketing of the Kiel University. Krüger is working on a new DFG project “Me, we, and them: A context-sensitive model of social and vicarious consumer animosity (ME-WE-THEM)” that is led by Prof. Dr. Stefan Hoffmann (KCG Co-Head and Kiel University)[...]


Other Projects

Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains Experimental studies of moral responsibility in global supply chains
Modelling economic and social dimensions of global supply chains Global supply chains, environmental regulation and green innovation Further KCG Projects

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