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Dr. Tinka Krüger

KCG

PhD Researcher, Kiel Centre for Globalization
Chair of Marketing, Christian-Albrechts-University of Kiel
Email: krueger@bwl.uni-kiel.de

Research Interests:

  • Intercultural Marketing
  • Consumer Psychology

KCG Workshop to be Held on Nov. 20, 2019

19th November 2019
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The Kiel Centre for Globalization (KCG), a Leibniz ScienceCampus founded in October 2016, evaluates with its interdisciplinary research agenda the proliferation of global value chains as an important aspect of globalization[...]


Tinka Krüger Joins KCG in September 2019

16th September 2019
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Tinka Krüger joins the Kiel Centre for Globalization as a KCG Fellow in September 2019. She is also a PhD researcher at the Department of Marketing of the Kiel University. Krüger is working on a new DFG project “Me, we, and them: A context-sensitive model of social and vicarious consumer animosity (ME-WE-THEM)” that is led by Prof. Dr. Stefan Hoffmann (KCG Co-Head and Kiel University)[...]


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