• Research
    • Research
    • KCG Projects
    • Publications
      • Working Papers
      • Journal Articles
      • Policy Papers
      • Public Contributions
    • News
  • People
    • Managing Director and Coordinator
    • Fellows
    • External Research Fellows
  • Events
  • About / Contact
KCG Kiel Menü

Menü

  • Research
  • People
  • Events
  • About

How consumer animosity drives anti-consumption: A multi-country examination of social animosity

29th January 2025
KCG Secretary
  • KCG Journal Articles
  • Publications

Authors: Tinka Krüger, Stefan Hoffmann, Ipek N. Nibat, Robert Mai, Olivier Trendel, Holger Görg, Wassili Lasarov (Journal of Retailing and Consumer Services, 2024, 81: 103990)

In times of uncertainty, the study of consumer animosity and how it affects anti-consumption behavior becomes more important for both academics and practitioners. This study focuses on the social nature of boycotts and contributes to the literature by analyzing the influence of normative components. The paper introduces and empirically validates the concept of social animosity as a moderator of animosity’s negative effect on product judgments and boycotts. The cross-country study uses data from six countries to measure animosity effects on two target countries: Russia and the U.S. Results confirm that consumers’ social animosity influences how animosity shapes their boycott intentions.

Keywords: Consumer animosity, Boycott, Anti-consumption, Social animosity, Ethnocentrism

DOI: 10.1016/j.jretconser.2024.103990


Involved Team members

  • Prof. Holger Görg, Ph.D.
  • Prof. Dr. Stefan Hoffmann

Projects

Project 1
Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains
Project 1
Experimental studies of moral responsibility in global supply chains
Project 1
Modelling economic and social dimensions of global supply chains
Project 1
Global supply chains, environmental regulation and green innovation

Other Projects

KCG Projects

Partner

  • Research
  • Projects
  • PublicationsThe KCG has various series of publications to provide research findings and policy implications to different interested groups, e.g., students, academics, policy makers and the public. The lists of publications will be updated on a regular basis. Brief introductions to the latest publications are provided below.
  • News
  • People
  • Events
  • About / Contact
© 2025 - Kiel Centre for Globalization | Legal Notice | Privacy
Share on
Unsere Website setzt Cookies, um das Angebot für Sie nutzerfreundlich und sicher zu gestalten, sowie zur Erhebung anonymisierter Statistiken. Ausführliche Informationen finden Sie in der Erklärung zum Datenschutz.AkzeptierenNeinErfahren Sie mehr