Cross-cultural Application of a Practice-Oriented Acquiescence Measure
Authors: Carolin Krauts and Stefan Hoffmann (International Marketing Review, 2019, Vol. 6(3), 391-415)
Extant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative cross-cultural studies. Conventional measures of ARS are difficult to apply in practice. To overcome this limitation, the purpose of this paper is to propose an alternative, practice-oriented measure, namely, pARS. The authors apply Hofstede’s cultural dimensions (Hofstede et al., 2010) to test whether pARS is culture-bound. The cross-cultural study provides a high level of cross-cultural generalisability due to the extensive number of surveyed countries (n=30) and subjects (n=236.089). The authors run multi-level analysis to identify within- and between-country-level predictors.
Keywords: cross-cultural management, hofstede, hierarchical linear modelling, response style, acquiscence, ars