• Research
    • Research
    • Projects
      • Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains
      • Experimental studies of moral responsibility in global supply chains
      • Modelling economic and social dimensions of global supply chains
      • Global supply chains, environmental regulation and green innovation
      • Further KCG Projects
    • Publications
      • Working Papers
      • Journal Articles
      • Policy Papers
      • Public Contributions
    • News
  • People
    • Managing Director and Coordinator
    • Senior Fellows
    • Fellows
    • External Research Fellows
  • Events
  • About / Contact
KCG Kiel Menü

Menü

  • Research
  • People
  • Events
  • About

Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

21st December 2017
KCG Secretary
  • KCG Journal Articles
  • Publications

Authors: Kristina Haberstroh. Ulrich Orth, Stefan Hoffmann and Berit Brunk (Journal of Business Ethics, 2017, Vol. 140(1), 161-173)

This research replicates Bhattacharjee et al. (J Consum Res 39(4):1167–1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.

 

Keywords: Firm ethics; Germany; Moral decoupling; Product involvement; Replication; Retail

 

DOI: https://doi.org/10.1007/s10551-015-2661-x


Involved Team members

  • Prof. Dr. Stefan Hoffmann

Projects

Project 1
Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains
Project 1
Experimental studies of moral responsibility in global supply chains
Project 1
Modelling economic and social dimensions of global supply chains
Project 1
Global supply chains, environmental regulation and green innovation

Other Projects

Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains Experimental studies of moral responsibility in global supply chains
Modelling economic and social dimensions of global supply chains Global supply chains, environmental regulation and green innovation Further KCG Projects

Partner

  • Research
  • Projects
  • PublicationsThe KCG has various series of publications to provide research findings and policy implications to different interested groups, e.g., students, academics, policy makers and the public. The lists of publications will be updated on a regular basis. Brief introductions to the latest publications are provided below.
  • News
  • People
  • Events
  • About / Contact
© 2023 - Kiel Centre for Globalization | Legal Notice | Privacy
Share on